A People Essays

A People Essays A People Essays October 13, 2014 A People’s History of the United States: Chapter 4 The fourth chapter of â€Å"A People’s History of the United States† is about how Britain started to become more aggressive towards the American colonies in order to tighten their loosening grip they had on the colonies. The colonies were supplying their mother country with raw materials needed in order to produce goods to send back to the colonies, benefitting the mother country. The colonists began to get tired of the on ­going monopoly with Britain and tried cutting ties all together by rebelling against Britain. To lead these rebellions, the founding fathers led groups prioritized on the hate and opposition of British ruling. The colonies had longed for an independent, self ­government, completely detached from British power. As in any place, wealth was not distributed evenly throughout the colonies causing more problems than it was probably worth. The separation between the classes throughout t he colonies led to an unequal balance between the rich and poor. The struggle for unity in the colonies was just another spark leading up to the revolution. The basic point of Zinn’s argument is â€Å"tyranny is tyranny†. He argues the American Revolution was one substitution for tyranny after another. He states the founding fathers were just as greedy and malicious as the king of England was. Zinn states the founding fathers were able to, â€Å"take over land, profits, and political power from favorites of the British Empire. In the process, they could hold back a number of potential rebellions and create a consensus of popular support for the rule of a new, privileged leadership†. The founding fathers wanted to keep the lower class suppressed as much as the king did. Zinn points out prior to the revolution, there was a great deal of anger and resentment already existing between the upper and lower classes of the colonies. However, in the time leadin g up to the revolution, the colonial â€Å"elite† had managed

Make Potassium Nitrate From Lite Salt and a Cold Pack

Make Potassium Nitrate From Lite Salt and a Cold Pack Make potassium nitrate (saltpeter) from common household ingredients. Potassium chloride from salt substitute  and ammonium nitrate from a cold pack are reacted to yield potassium nitrate and ammonium chloride. This is an easy way to make your own potassium chloride if you cant find it in a store or just want to try a fun chemistry experiment. Potassium Nitrate Ingredients 40 g ammonium nitrate (from an instant cold pack which has ammonium nitrate listed as its ingredient)37 g potassium chloride (sold as a salt substitute, with potassium chloride listed as the only ingredient)100 ml water You should be able to find the ingredients at a grocery store or general store. Cold packs that work using ammonium nitrate contain two pouches. One is filled with water, while the other contains solid ammonium nitrate. Potassium chloride is a common salt substitute, used by people trying to cut their sodium intake. Its sold with table salt and other spices. While its fine if there is an anti-caking chemical, youll want to avoid lite salt containing both potassium chloride and sodium chloride because youll end up with a mixture of sodium nitrate and potassium nitrate from the chemical reaction. The Chemical Reaction Aqueous solutions of ammonium nitrate and potassium chloride are reacted to exchange the ions and form potassium nitrate and ammonium chloride. The ammonium chloride is much more soluble in water than the potassium nitrate, so you will get potassium nitrate crystals, which can be separated from the ammonium chloride solution. The chemical equation for the reaction is: NH4NO3 KCl → KNO3 NH4Cl Make Potassium Nitrate Dissolve 40 g of ammonium nitrate into 100 ml of water.Filter the solution through a coffee filter to remove any undissolved material.Heat the solution with 37 g potassium chloride to dissolve the lite salt. Do not boil the solution.Filter the solution and either set it in the freezer to chill or else put it in an ice bath so you can observe the crystallization of the potassium nitrate.Pour off the ammonium chloride solution, leaving the potassium nitrate crystals. You can recover the ammonium chloride, too, if you like.Once the potassium nitrate crystals are dry, you can use them for chemistry experiments. The resulting potassium nitrate does contain impurities, but it will work fine for pyrotechnics projects and other experiments described on this site. Examples of Potassium Nitrate Science Projects Perhaps the simplest project you can perform with potassium nitrate is producing purple fire. The purple color results from the excitation of the potassium ion. You could also mix potassium nitrate with alcohol to make a colored fire spray bottle.Potassium nitrate is a key ingredient in a homemade storm glass, which produces crystals in response to atmospheric conditions.Mix potassium nitrate with sugar to make a homemade smoke bomb.Coat paper with a mixture of potassium nitrate and water, let it dry, and apply a match to write a message using fire.Potassium nitrate is used to make black powder.

Teen Pregnancy Research Paper Example | Topics and Well Written Essays - 1250 words

Teen Pregnancy - Research Paper Example At least 60% of the children born to adolescent mothers are due to unwanted pregnancies (Mary et al 2001). In today’s society teen pregnancy is growing at an alarming rate even though the overall percentage of teen pregnancy is lower the question that arises is it still a huge problem that needs to be addressed immediately? For many countries teenage pregnancy is not a significant issue. For them it’s just a minor concern. Some even think that if children at an adolescence age do get involved in pregnancy matters it can be tackled. Is it so? People fail to comprehend the negative impact such matters bring to the community. Teenage pregnancy remains an issue for society at large although abstinence and the use of contraceptives is taught but still to no avail. Adolescent childbearing brings about negative impact on the teenager, the infant, teenagers parents and to the community. Very less option for future are left for the girls who become pregnant during their teen age. Lack of good education is one of the prime causes of teenage pregnancy. Being deterministic and effective firmly decides the goals one sets for himself/herself along with how much effort they put in and how long they strive despite the barriers they face. Not to forget the effort to recover in case if they lose. Students with no deterministic or effective approach tend to fall for such activities. An adolescent boy or a girl who are acquiring high educational goals are very rarely become teenage parents. Also parents who have high educational expectations from their teenage children make sure that their teens never get involved in such activities. The lack of care, family support, love, loyalty and importance pushes children to look for these feelings in someone else. Children from broken home (parents separated or divorced) or those children who have been

International transport Essay Example | Topics and Well Written Essays - 1750 words

International transport - Essay Example car and bus travel) make estimating the demand for transportation facilities difficult (Wikipedia 2007). This can also reflect on the essential characteristics of the development of models which are to be utilized in estimations of consumer behavior in case of predicting the likely choices between the many non-similar goods available in the market involved in the industry. Daniel McFadden was awarded a Nobel Prize for his work in the development of an important branch of econometrics. Taking into account this marked difference in the general structure of this industry, subtle modifications of existing definitions, for the terms forming the basis of an economics oriented perspective are in order. For instance, the demand can be measured in terms of the number of journeys made or in total distance traveled. This type of an approach also results in an ambiguity, since the demand will vary as the points between which the journeys are undertaken are considered. However, for all practical issues, this will be sufficient. The units of measurement may be ‘passenger-kilometer for public transport or vehicle-kilometer of travel for private transport’ (Wikipedia 2007). Supply on the other hand may be calculated from the capacity of the various supply channels (modes of transport). The price of the goods is measured by the cost of travel, which includes money spent as well as the time expenditure. Here too, the details pertaining to the two points between which travel is carried out, i.e., the departure point and the destination is neglected, or generalized for uniformity. The study undertaken here takes into account the cases of two noted transport industries. The first is one of the most widely noted success stories in the history of the transport industry in recent times. The Indian Railway is the largest commercial employer in the world, having an

USGS Bird Population Essay Example | Topics and Well Written Essays - 250 words

USGS Bird Population - Essay Example Indeed, it found as far north as Alaska on the west coast as well as New England on the east coast and as far south as Mexico and the Bahamas. It is also found in eastern Canada, in Great Britain, and Ireland. Its ability to survive on a variety of diets, which include fish, amphibians and crustaceans, also indicate that the Double Crested Cormorant is a generalist. The Great Blue Heron is also a generalist/opportunistic species. This species is found not only in freshwater and saltwater habitats but also in mangrove swamps, flooded meadows, lake edges as well as along the shoreline. Indeed, it thrives in almost every part of North America, from Alaska and southern Canada in the North to Florida, Mexico and the Caribbean in the south. It is also found in South America, Greenland and England (Elliott, del Hoyo, Sargatal, & Imboden, 1992). Though the primary food of the Great Blue Heron is fish, it opportunistically feed on a variety of aquatic organisms such as shrimp, crabs, insects, rodents, amphibians, reptiles and other smaller birds. The Wood Stork is an example of a specialist given that it is found in limited habitat mainly tropical and subtropical climates of South America, Central America and the Caribbean. It is also found in subtropical climates of the United States such as in the States of Florida, Georgia and South Carolina where they live on cypress trees in marshes and swamps (Ehrlich, Dobkin, & Wheye, 1992). The Wood Stork, which is an endangered species (Ehrlich, Dobkin, & Wheye, 1992), preys on a limited variety of aquatic organisms that include fish, frogs and large insects. The America Robin is indeed a generalist that is found in almost all parts of North America, from Alaska and Canada in the North to Florida and Mexico in the south (The Cornell Lab of Ornithology, 2011). Thus is can survive in different types of environments though its habitat is mainly woodland. It is also found in the Caribbean, Greenland, and in

Marketing strategy for Swatch Original watches in Vietnam

Marketing strategy for Swatch Original watches in Vietnam Statement of purpose Swatch (Swiss + watch) is a famous brand of the Swatch Group. In Vietnam, one of the main product lines of Swatch is the Original family which targets the young Vietnamese (aged, 18-25). In recent years, the brand faces not only fierce competition but also new opportunities. Thus, this report aims to introduce an approach for Swatch to increase the brand identity, sales volume and maintain customer loyalty in Vietnam market. Wrist watches industry in Vietnam: Back ground: Due to the limitation of available data, it is difficult to account the numbers of wrist watch brands in Vietnam market. However, according to an informal source, it is believed that there are about 400 brands have been recorded. They are classified to eight levels (website): Mass market Mid-end market US$150 -300 Premium market US$1.000 10.000 Low market US$10 50 Upper mid-end market US$300 -500 Super premium market >US$10.000 Lower mid-end market US$50-150 High-end market US$ 500 1.000 Focus segment: (US$50 -150) Currently, Swatch Original watches address in lower mid-end level, with the pricing vary from US$60 -80 (website) Players in lower mid-end market include: Casio, Endura, Guess, Ogival, Seiko, Swatch, Titan, Roamer, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. However, Casio is the main competitor of Swatch because these firms target the same segment, the young Vietnamese with extrovert lifestyle. Company and products: Swatch Swath is one of 19 brands which belong to the Swatch Group. This brand is famous for watches that utilising plastic housing, strap, etcà ¢Ã¢â€š ¬Ã‚ ¦. with fresh and cool designs. Mission statement: Though Swatch hasnt announced its mission statement, it is believed that the brand implicit mission is to offer low cost, high quality and accurate watch with synthetic material (website) Products: Swatch has 5 product lines named: Skin, Irony, Original, Beat, Bijoux, in which the Original family is designed as youthful, witty and colourful. Distribution: Swatch watches are distributed in Vietnam mostly through Trading Development Company Limited (TDC Ltd.), the authorised distributor of Swatch. Following that, TDC Ltd. utilises 6 retail outlets (shop-in-shops, stores) and its website to deliver watches to customers (website). However, the website of the dealer is poor developed. The website provides poor contents in meager format. There are little details of Swatch watches specifications and the prices of most of the products are unavailable to check. Casio Casio Company Co. Ltd. is a famous company in consumer electronics field. Casio watches are designed as both digital and analogue watches. Mission statement: Casio Watches believe the beauty of time lies in precision with no compromise, no shades of grey and no half measures. Its all about accuracy and control (http://www.thewatchhut.co.uk/casio-watches.htm). Products: Casio has 13 different brands that target different segment. Among these, Casio Standard is competitor of Swatch Original. Casio Standard: This is the basic range of Casio watches. The concepts behind Standard are digital watches that are durable, long lifetime battery and affordable price. Casio standard target low to lower mid-end market with the pricing vary from US$35 -80 (website) In overall, regarding added functions, durability and battery lifetime, Casio watches are more competitive against Swatch (figure). Situation analysis: Internal environment analysis: Tangible resources: The Swatch Group is the world largest watchmaker corporation. Belonging to the Group, there are 156 production centers which are in charge of producing watches and watch components (website). Furthermore, there are 6 electric components and systems companies(website) which take response for manufacturing automotive, industrial electronics. Together, these firms form a system of interrelated values chains, so each parts of Swatch watches are produced with high compatibility and high quality. On the other hand, the Swatch Group has 6 general corporate companies (website) which specialise in RD, designing, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Thus, Swatch watches are likely to be updated with the latest technologies and designs. Intangible resources: Considering branding, it is one of the most valuable assets of the Swatch Group. Firstly, the Swatch brand is well known in many places worldwide. Secondly, there is a solid reputation for the brand as Swiss made watches and cool design watches. Unique selling proposition: Overall the corporations intangible and tangible assets contribute to three exclusive points: The brand reputation for quality and creative designs Ability to produce a vast array of different watch collections Ability to develop and implement new technologies and new materials in watches External environment analysis: Political: Vietnam is a country which follows one-party political system, with the central role of the Communist Party. This entity is believed to put an end to a long time of internal conflicts and generally conductive to political stability. However, regarding wrist watch businesses, there is little support from the government, the tariff on imported watches is relatively high (20% imported tax) compares to other nations (5% imported tax in Philippine) (website). Economic: Over the last decade, Vietnam is one of the best performing economies in the world. Real GDP has grown on average by 7.3 percent per year during 1995-2005, reached 90.64 billions US$ in 2008. In 2010, GDP of the first nine months is predicted to increase by 6.52% as compared to the same period last year (Vietnam key country index WB). Considering the GNI per capita, it rose double from US$ 390 in 2000 to US$ 910 in 2008 (Worldbank). As the economy continues to grow, Vietnam has moved from poorest country list to lower-middle income group in 2010, with average income per capita reached an estimated US$ 1.200. (Ministry of planning and industry) Consumer Confident Index of Vietnam remains in the top score groups (14th out of 50) in the first half 2009 (figure). Likewise, Vietnamese customers showed a great optimistic about future prospect, with the trend went upward from 85 points in the first half 2009 to 109 points in the second half of the same year (figure). Thus, it is confident to say that Vietnamese will spend more in the next year. Overall, it is believed that Vietnam economic is still growing briskly in 2011 and customers are more willing to purchase luxury products as they are becoming wealthier. Thus, there are relatively high potential for wrist watch demand in the next year. Social: Population Vietnam is one of the largest population countries in the world (ranks 13), with the composition of population reached 87,279,754 in 2009 (Worldbank). Among that, 20% of the total population is at age 15-24 in which there are approximately 1.45 million males in Ha Noi city and Ho Chi Minh (Nielsen). The number of young females is roughly equal to young males. Lifestyle: Vietnamese youngsters (aged, 15-24) are identified in three categories: Regular (48%), In-betweens (27%) and Uber modern (23%) (Nielsen). Regular group is limited in social activity and traditional values whereas the Uber modern is more individual and has high demand for social and consumer activity. On the other hand, the in-betweens embody a combination of the Regulars daily routine and Uber moderns mind set. Thus, there is a large gap between how the three youngster groups prefer products features. Regular: they are conservative buyers who look for established brand watch. They prefer durability, products functions and value over cost. In betweens: they are trendy and fun loving who look for similar values as the Uber modern, however, their consumer activity is comparatively lower. Uber modern: they are extrovert, enthusiastic who look for cool watches which can reflect their style. They are also impulse buyers. Approaches to the young Vietnamese: (see more detail in appendix B) The main points that Swatch should consider are: High quality products Creative designs watches Innovative marketing campaigns Technology: Currently, the most remarkable technology trend in Vietnam is communication technology. It is estimated that by the end of September 2010, there was 142.1 million of cellular phone subscribers. On the other hand, in 2010, the numbers of internet users was 26.6 million (Ministry of planning). Among the composition of internet users, a large part is young Vietnamese. It is reported that 88% of aged 15-24 Vietnamese (in HN and HCM) uses internet more than once a day. Moreover, Vietnamese youth show great fascinated to cyber activities, with 49% of those surveyed by TNS Vietnam had responded that they engaged in social networking (TNS). On the other hand, a lot of Vietnamese youngsters are also TV user, as the research of TNS pointed out that one of teens main activities is watching TV and movie (TNS). In conclusion, TV and internet are very potential communication channels to approach Vietnamese young generation. However, telephones pose a deliberate threat to wrist watches as they are designed with clock capabilities as well. SWOT analysis: Strengths: Swatch watches value perceived is very high among young customers For a long time, Swiss watchmakers have built for their watches a solid reputation of quality and reliability which have been experienced by numerous Vietnamese. Through mostly word of mouth, young Vietnamese have been profoundly influenced by this perception. The creative and artistic appearances The Swatch watches of the Original family have long been favored for its design. Bering simply characterized by plastic housing and trap, those products can come up in vast array of different styles from the fresh and wittiness of Gent to the dandy and femininity of Lady. Weaknesses: Electronic commercial website is poorly developed It is believe that the distributors website with regards to a bridge connects customers and the firm is not well designed. The website provides poor contents in meager format. There are little details of Swatch watches specifications and the prices of most of the products are unavailable. By contract, the results for keywords such as Swatch Vietnam, dai ly Swatch give 242.000 addresses; however, the authorised dealers website is not among the top results. Thus, this is very inconvenience for customers to find the website. Few added values A part from branding and designing, there is few added values from Swatch watches as compare to competitors products. In terms of additional functions, durability and battery lifetime, Casio watches are move competitive over Swatch. Threats: Threats from competitors (High) A major threat which Swatch has to confront is the fierce competition of rivalry brands such as Casio G-shock, Casio Standard, Tommy Hilfiger and so on. Especially Casio Vietnam, this firm has built a wide and large distribution network, with roughly 36 stores in HCM and about 6 stores in HN. Threats from replica watches (Low) On the other hand, counterfeits of branded watches also pose an implicit risk. Firstly, they are cheap. Spending about US$25 US$75, people can have a replica of luxury watch which is difficult to be detected just by judging its appearance. Secondly, replica watches are selling in many places and in the internet without being banned by the government. Threats from substitute (Medium) The large number of mobile phones used in Vietnam is another threat to Swatch. However, mobile phones are vulnerable to water and their batteries are not last for long and must be charged daily. Threats from governments policy (Medium) Finally, the high imported tax on watches of Vietnam government increases the costs of the Swatch distributor and adds higher VAT to the end customers. Consequently, the profit margin for the dealer goes down while the retail prices rise up. Opportunities: The increasing Vietnamese household income There is a bright prospect for Swatch watches as Vietnam economic is growing relatively fast. There is an estimated 77% in HN households and 67.5% in HCM achieved middle income rank and above (Nielsen). Hence, increasing income can boost up the demand for quality wrist watches. The increasing of young population Secondly, there is a population of 3 million of urban Vietnamese who are at age 18-24 (Statistical yearbook). They are currently demographic targets of Swatch Vietnam and a vast major of them have not been converted to customers. Furthermore, it is estimated that in the next 1-3 years, there will be roughly 1.5 million young Vietnamese enter the target market (Statistical Yearbook). Marketing strategy for Swatch in Vietnam market: Poster generic strategies, the Differentiation strategy will be implemented for Swatch in Vietnam. This strategy will be designed to differentiate Swatch and the competitors, then conductive to the raising of the brand awareness. Furthermore, the strategy is also expected to boost up sales volume in the targeted markets. Overall, the marketing strategy will aim to emphasize strong points of Swatch watches that are the Swiss made reputation and cool designs. Segmentation and targeting: Segmentation: Variable Typical breakdowns Geographic North Vietnam Ha Noi Middle Vietnam Da Nang South Vietnam Ho Chi Minh, Can Tho Demographic Gender Male Female Age 0-10 10-14 14-17 18-25 26-35 36-49 50-64 65+ Psychology Life style Regular In-betweens Uber Modern Targeting: Regarding geographic variable, there are five key cities in Vietnam (Nielsen). However, only HN and HCM can be targeted markets. First of all, there are considerable high expenses to open a Swiss wrist watch store due to high stocking costs, renting and interest rate. On the other hand, Swatch should invest more in HN and HCM market in order to achieve sustainability and profitability. Males and females at age 15-25 will be the target group of the firm. Because the designs of the Swatch Original are shaped as youthful, witty and colourful, which are symbol of youth. Following that, the choice market is narrowed down to 50% of the young Vietnamese who are fashion seekers (In-betweens and Uber modern group). Positioning: In order to incorporate with the differentiation strategy, Swatch Original watches will be positioned based on its two main advantages: Swiss made quality and youthful design. On the other hand, the Original watches have higher value as compare to Casio Standard in overall (figure). Hence, the products should be positioned as more value more price. Objectives: Marketing objectives: Increase brand awareness in HN and HCM market by 20% by the end of 2011 Financial objectives: Increase sales volume by 15% by the end of 2011 Marketing programmes: Marketing mix Product policy: The product choice is the Original family which embody for youthful, artistic and outlandish. New designs should be developed regularly and new collections must be released each year because the young Vietnamese are well updated to the new trends of global youngsters Regarding quality, it is vital that Swatch watches must satisfy the customers expectation of the products. Basically, the watches have to be water-resistant (up to 100 feet) and durable enough to take certain levels of impact without being scratched or broken. Additionally, packaging should also be designed artistically in order to contribute to the brand image and satisfy customers expectation. Place policy: Push strategy In short-term, Swatch watches are distributed mainly through the authorised dealers retail outlets and its website. In long-term, as the Vietnam market grows mature, Swatch manufacturer should consider open Swatch stores which are decorated in artistic style and sell only Swatch watches. These selling entities will polish the brand image and become a channel to communicate the firms campaigns to customers. Furthermore, new Swatch stores should be opened in other cities which have high household income such as Hai Phong, Can Tho and Da Nang, etcà ¢Ã¢â€š ¬Ã‚ ¦.. However, these stores are required to locate in good location and well decorated. Pull strategy To adapt with customers expectation and to retain their loyalty, a pull strategy must be implemented in which customers can order their favourite watches through the authorised distributor, who in turn asks the Swatch manufacturer for those products. Regarding an important source of Swatch watches information, the website of TDC Ltd. should be improved. Actions that the firm should take are re-designing and working with a SEO (Search Engine Optimization) agency. These steps aim at raising the websites attractiveness and improving its accessibility. By contract, information about pricing, watches specification and new collections must also be updated regularly. Pricing policy: Pricing from the Swatch manufacturer to the distributor A cost-based value approach should be employed by Swatch manufacturer. The pricing to the wholesaler is set by taking total production costs plus desired margin. Thus, a fair price can be offered to the distributor. Furthermore, as businessmen are very price conscious, the firm should also leverage them by price promotion. Pricing from the distributor to customers Value-based pricing policy should be employed for Swatch watches. As Swatch watches quality and designs are highly evaluated. Hence, the price should not be low; otherwise, it may confuse customers about the watches value. On the other hand, the pricing also reflect the value of Swatch watches against Casio Standard. So the products price should ranged from US$60- US$80 On the other hand, a pricing relation policy should also be implemented. For customers who have purchased more than three watches, they will receive a loyalty card which offer 15% discount for next purchases. This policy is not only aim to incentive customers but also build a firm footing for Swatch community in Vietnam in future. Promotion policy: A promotion policy is built to retain customer loyalty and leverage them to re-purchase Swatchs watches. Two types of sales promotion that will be applied are loyalty card and free gift giving on special occasions. Marketing communication mix: In order to achieve to the firms objectives in 2011, it is vital that Swatch must employ different media channels to reach its targeted customers. Three approaches that will be applied are advertising, public relations and sales promotion. These media channels are not only being utilised to convey the brand message and image but also to introduce a fashion trend to young Vietnamese. Finally, product features such as quality and designs must be emphasised in the media message. Advertising: (see detail in appendix C) Advertising on magazines and newspapers for youth Advertising in social media such as Facebook, Twitter, etcà ¢Ã¢â€š ¬Ã‚ ¦. Advertising in internet media Advertising in TVs Public relations: (see detail in appendix C) Holding flash mob events Sales promotion Where as advertising and public relations are implemented to increase Swatch watches awareness and sales volume. The promotion approach is used to retain customer. Two types of sale promotion are loyalty program and free gift offering. With loyalty card promotion, customers will be given a special ticket for each time they purchase a Swatch watch. Following that, they will get a discount card for 3 tickets that they collected. On the other hand, on special events like Vietnamese New Year Event or Christ Mast, a free gift will be giving to customers associating with the watch they buy. Conclusion: Because of Vietnamese average income is rising, it is believed that the demand for wrist watch will grow higher in next years. Hence, Swatch should invest more in RD, distribution and communication channels to not only increasing revenues but also to capture more market share. Appendix Appendix A Figures Figure 1 Vietnam quarterly GDP growth Source: Taking stock 2010 An update on recent Vietnam economic development Figure 2.1 1H Nielsen Consumer Confident Index (Source: Nielsen Global Online Survey Consumer Confidence, March 2009) Figure 2.2 _ 2006-2009 Consumer Confidence Index: Vietnam Source: Nielsen 2H 2009 Global Omnibus Study, September 2009 Reasons for favourite brand of Vietnamese youth 59% Top quality 39% Innovative, ground breaking 38% Well designed, easy to use 34% Affordable, good value of money 27% Great marketing and advertising Figure 3 Reasons for favourite brand of Vietnamese youth Source: TNS Vietnams shifting consumer landscape Swatch Original Product attributes Casio Standard 3 Materials 3 3 Lifetime battery 4 5 Cool design 3 3 Durable (water-proof, shock-proof, scratch-proof) 4 5 Reputable brand 4 4 Precision 4 3 Additional functions 4 Very low Low Normal High Very high 1 2 3 4 5 Figure 4 Value assessing between Swatch Original and Casio Standard This figure is designed based on my estimation from available data in http://store.swatch.com/ and http://www.casio-intl.com/wat/g_shock/standard.html Vietnamese youth top sources to get news and information Television 84% Internet 58% Magazines and newspapers 24% Word of mouth 13% Figure 5 Young Vietnamese sources of information Source: TNS Vietnams shifting consumer landscape Figure 6 Vietnamese youths digital life Source: TNS Vietnams shifting consumer landscape Figure 7 Vietnamese youths attitude toward brand interaction on-line Source: TNS Vietnams shifting consumer landscape Appendix B Approaches to Vietnamese youth The FCB matrix was invented by Foot, Cone Belding Advertising. The matrix is applied to explain customer buying behaviour and present approaches for media strategy. There are two directions in the FCB Grid: product involvement (high low) and product emotion (thinking feeling). Thinking Feeling High involvement Swatch Original watches Expensive products but decision making is driven by emotion Low involvement It is believed that a majority part of young Vietnamese who aged 15-25 spending a lot of their time for study and having little time for working. As a result, their financial availability is mostly depended on their parents. Which this in mind, wrist watches which cost them US$ 60- 80 will be considered as expensive products. Thus, Swatch watches are classified as high involvement products. On the other hand, Swatch watches are fashion accessories which youngsters can use them to express their style, make them feel cool and fresh. Thus, Swatch watches involve high emotional responses. Regarding reasons for favourite brand (figure 3), it is clear that products quality, designs have significant impacts on Vietnamese youth by 59%, 39% respondents respectively. In contract, these elements engage high emotional responses as they are mostly based on customers perceived value. Hence, quality, designs should be focus points in Swatch media campaigns. In conclusion, FCB Grid suggests that Swatch advertising campaigns should be creative and inspire customers by psychological benefits. Appendix C Communication mix choice Advertising: Advertising on magazines and newspapers for youth Newspapers and magazines is the number three source of information and news to young Vietnamese (figure 5). They use this channel to pull out information of various aspects which they concern include entertainment, fashion trends, news and so on. Thus, it is confident to say that printed media can deliver the brand image and message to a majority of Vietnamese youth. Advertising in social media This approach is absolute must in order to reach the targeted groups. Social networking is a new trend in Vietnam, with half of the online youngster engages in (figure 6). The advantage of this media channel is that information can be spread and shared quickly and widely as internet users are keen in communicating with others. On the other hand, young Vietnamese also pose a positive attitude toward brand interaction on-line. They accept to interact with the brands in many activities from e-mail to news and social (figure 7). Thus, a Swatch community can be built to provide not only information about the products but also to offer promotions and provide a fan space. Furthermore, through social networking, global contests of Swatch (CreArt, etcà ¢Ã¢â€š ¬Ã‚ ¦..) can be introduced to Vietnamese. Famous cyber communities include: Facebook, Twitter and Youtube. Advertising in internet media Internet magazines or information portals for youth are viable mediums for Swatch. They are Vietnamese youngster favourite sources of information in which they rank number two among the others (figure 5). The advantage of this media include: low costs, wide market coverage. Popular websites include: www.hihihehe.com, www.kenh14.vn, www.hoahoctro.vn, www.zing.vn Advertising in TVs TV media should be considered as a channel to reach customer. It is reported that television is the youngsters number one source of news and information. Its advantages are wide reach (% of targeted customers who watch the advertisement) and high frequency (number if time each customer watches the advertisement). Hence, TV advertising can highly increase the brand awareness among young customers. However, there are relatively high costs (costs to produce television commercials and costs for booking TV channels) in utilising this medium. However, it is notable that the advertisements should be creative in order to impress the young audiences. Furthermore, advertisement must be launched at an effective frequency to maximise the effect while spending reasonable budgets. Public relations: Holding special events is an indirect way to advertise for the products to the targeted customers. Alternatively, TDC limited can also give aid to events that are attractive to young customers. It is noticed that special events must be creative and bring joyful to audiences. Consequently, the products image is expected to be benefited from word of mouth and news on magazines. Holding flash mob events Recently, there is a new trend of the youngsters, flash mob event. It is recorded that three big events (with over 1200 participants) and a lot of small ones has taken place in HN and HCM in 2010. Thus, TDC limited can contact with key members of flash mob groups to offer them sponsorship. In return, these members will indirectly promote for Swatch watches and influence the preference of the other event participants.

Learning Disabilities Essay -- Education Papers

Learning Disabilities Approximately 10 percent of the adult population have learning disabilities. Learning disabilities also affect about 5 to 10 percent of school-age children. Most disabilities occur in math, spelling, reading comprehension, oral expression, and written language. The most common learning disabilities are in reading. Children with learning disabilities also have problems with attention, memory, and behavioral problems as a result of frustration. The term "learning disabilities" covers a combination of possible causes, symptoms, treatments, and outcomes. What is a learning disability? With at least twelve definitions that appear in professional literature, there is no exact definition. Most experts agree that the learning disabled have difficulties with academic achievement and progress and that discrepancies exist between a person's potential for learning and what he actually learns. Learning problems are not due to environmental disadvantages, mental retardation, or emotional disturbance. The learning disabled also show an uneven pattern of language, physical, academic, or perceptual development. A learning disability is a disorder, which affects people's abilities to interpret what they see and hear or to link information from different parts of the brain. The regulations for Public Law (PL) 101-476, the Individuals with Disabilities Education Act (IDEA), and the Education of the Handicapped Act (EHA) define a learning disability as a "disorder in one or more of the basic psychological processes involved in understanding or in using spoken or written language, which may manifest itself in an imperfect ability to listen, think, speak, read, write, spell, or to do mathematical calculations." ... ...gging. The parents need to be a model for their child because children often look up to their parents. The parent is very important to the child's success. Learning disabilities affect six million adults according to The Foundation for Children With Learning Disabilities. That number will only increase as the population grows. Therefore, it is extremely important that learning disabilities are recognized in childhood. Once a child is actually diagnosed, the school and family can work together for the child. Then improvements can be made in the child's work and ability. Sources The ABC's of LD and ADD. LD Online. *http://www.ldonline.org/abc_info/articles-info.html About Learning Disorders. CDI Page. *http://www.cdipage.com/learning_disabilties.shtml Folse, Rene Thomas. Learning Disabilities. *http://www.childpsychologist.com/ld/learning.html

Save Ganga Movement

Save Ganga Movement Save Ganga Movement is a widespread Gandhian non-violent movement supported by saints and popular social activists across the Indian States Uttar Pradesh and Bihar in support of a free Ganga. The movement is supported by Ganga Seva Abhiyanam, Pune-based National Women's Organisation (NWO) besides those of many other like-minded organizations and with the moral support from many religious leaders, spiritual and political, scientists, environmentalists, writers and social activists.Ganga Calling – Save Ganga is another such campaign supported by Indian Council for Enviro-Legal Action (ICELA) Ganges is the largest and the most sacred river of India with enormous spiritual, cultural, and physical influence. It provides water to about 40% of India's population in 11 states. It is estimated that the livelihoods of over 500 million people in India are dependant upon the river, and that one-third of India's population lives within the Ganges Basin.Despite this magn itude of influence and control by the river over present and future of the country, it is allegedly under direct threat from various man made and natural environmental issues. Pollution River Ganges flows through the most densely populated regions of India passing 29 cities with population over 100,000, 23 cities with population between 50,000 and 100,000, and about 48 towns. A sizable proportion of the effluents in Ganges are caused by this population through domestic usage like bathing, laundry and public defecation.Countless tanneries, chemical plants, textile mills, distilleries, slaughterhouses, and hospitals contribute to the pollution of the Ganges by dumping untreated toxic and non-biodegradable waste into it. It is this sheer volume of pollutants released into the river every day that are causing irreparable damage to the ecosystem and contributing to significant sanitation issues. Dams Built in 1854 during the British colonization of India, the Haridwar dam has led to deca y of the Ganges by greatly diminishing the flow of the river.The Farakka Barrage was built originally to divert fresh water into the Bhagirathi River but has since caused an increase of salinity in the Ganges, having a damaging effect on the ground water and soil along the river. [4] Apart from this, Bangladesh and India faced major tensions due to this barrage. The government of India planned about 300 dams on the Ganges in the near future and the tributaries despite a government-commissioned green panel report that has recommended scrapping 34 of the dams citing environmental concerns.

cis319 essays

cis319 essays 1. Individual Paper (Monday due at Midnight PST): Prepare a 3-4 page report (350 words per page) in APA format discussing the following topics/sub-topics and analyzing their use. Post a single report in the Assignments Newsgroup even if the assignment contains multiple parts. To formulate your essays, focus on examples you learned about Information Systems at work, class lectures and discussions, external research, and weekly articles as appropriate. Synthesize! Provide at least one reference source. Review the "Little Brown Book" to ensure you understand APA style writing. References are required for each paper. Accuracy of data input is important. What method of data input would be best for each of the following situations and explain why: a. Printed questionnaires - Keyboard Convenience and quality of output are important. Explain what method of output would be best for each of the following situations and explain why: b. Color photograph photo quality printer c. Resume Laser printer should be scannable f. Company annual report High quality Letter printer prorfessional printing * Explain the difference between primary storage and secondary storage. Primary storage (per the text): "Input data is stored in primary storage (memory) after it is received from an input device, and output data is stored in primary storage before it is sent to an output device. Data from secondary storage and programs that are executing are also stored in primary storage. It is important that a computer used in an information system have adequate primary storage so that it can store the data and program instructions needed for current processing. Without enough primary storage, it may not be possible to execute certain programs or use certain data." When the computer is turned off, this information is gone (it is volatile). Secondary storage (per the text): "Data and programs that are not being pro...

Company analysis Duoyuan Printing Inc.

Company analysis Duoyuan Printing Inc. Duoyuan Printing inc. is a corporation based in China with its headquarters in Beijing. It deals in production of offset printing equipments. At the moment it stands as the biggest company that is privately owned and deals with offset printing equipment production in China.Advertising We will write a custom research paper sample on Company analysis: Duoyuan Printing Inc. specifically for you for only $16.05 $11/page Learn More It also has two other establishment factories in Langfang and Hunan. The company combines the low cost of production in China with great technical innovation to sell its range of products cheaply compared to the same products produced in the western countries. The company has an established distribution network with coordinated efforts towards the market. To expand their brand name in the market, the company participates a lot in trade shows for industries and holding seminars. It also offers free training to customers who show interes t in their products. This has enabled the company to maintain its network of business for a long time. Duoyuan Printing inc. has a better advantage over its small competitors since it is the leading company in this field. It has a monopoly control of the market since it has the resources to advance research in the technology of offset printing equipment. With this in mind it can roll out a new product or a more improved product very fast. Coupling this with the fact that it controls the market, it is able to streamline the efforts made over the market. It has systems in place to control its sales and collection and its payments. The main focus of the company, Duoyuan Printing inc., is on its customers and staying ahead in the market. This has enabled the company to reach great success and profitability over the previous two fiscal years. Duoyuan Printing inc. has also maintained production of quality offset printing equipments making their customers satisfied and wanting to continue dealing with them. With each product comes a one year warranty where they also provide training support for operating the equipments. Besides this, the warranty covers repairs that are genuinely a result of the equipment malfunctioning.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Looking at the origin of the company, it traces back in 1994. This was when the company began small with just one product, a format offset press that is singled colored. It has now moved from that humble beginning to having a range of wonderful products. Their products include: Single Color Small Format Press, singled colored large format press, multicolored small format press, and lastly multicolored large format press. Besides this the company has future plans to begin making post press products. This involves making a paper machine that can actually corrugate a strong printing paper such as cardboard paper. It has also grown from having one production plant to two production plant in strategic locations of China. The other two production plants are located in Langfang and Hunan. In 2006, it merged with a Wyoming co and in 2009 it got listed in the New York Stock Exchange and managed to raise over 40 million dollars. An overview of the corporate itself shows that the company has been making good profit since 2004. Their growth in terms of revenue has been on the increase steadily for the last 5 years. In the fiscal year of 2004, its overall revenue stood at approximately 13 million dollars and by 2007 its revenue had shot to approximately 50 million dollars. The main reason for this overwhelming growth in revenue can be attributed to one of its range of products that has found use in the current market. This product is the multicolored large format press. This growth is still continuing at the moment since as stated earlier, the company has risen above its national c ompetitors in China which are owned by the government. The company moved their focus to selling products of higher margins. One of these products that the company produces is the multicolored large format press. Over recent past this product has shot up in terms of pricing. This increase is attributed to the labor cost of production since to produce the equipment; the company spends an increased amount to pay the workers. Producing the product requires laborers who are highly skilled implying that more money will be used to pay them. Even with this increase marginal cost, the company has still been able to stay above its competitors.Advertising We will write a custom research paper sample on Company analysis: Duoyuan Printing Inc. specifically for you for only $16.05 $11/page Learn More It is projected that the company will continue to rise and stay in business because of its strategic location. The company is right at the center of a market that is continu ing to grow. By last year, 2010, China became the biggest market globally in the field of commercial printing and publishing. The company relies on low operation, labor and raw material cost that is the advantageous with China. Besides this, the company has an efficient process of production while offering their products at low prices. This makes them competitive and attractive to the customer. Projecting the future of the company using these facts, then the company will soon be a multinational company with several subsidiaries in different parts of the world. Duoyuan Printing Inc. Duoyuan. 2009. Web. Financial 8. Latest Duoyuan Printing (DYP) Stock Research, Analysis and News. 2011. Web. Scribd. Duoyuan Printing, Inc. Profile. 2011. Scribd.com. Web. SEC. Investigating Duoyuan Printing over allegations of fraud. 2010. Web.

Othello research paper Essay Example | Topics and Well Written Essays - 1000 words

Othello research paper - Essay Example He knows that Roderigo can give him money in exchange for his schemes and friendship. Having seen the other person’s weakness, he maximizes on it for his own devious ends. In addition, he hates Othello for picking Cassio as his lieutenant (I.i. 7–32), so that he promises himself that he will not let this unfair treatment go unnoticed. He plans to take his revenge by telling Othello that Cassio is sleeping with Desdemona (I.iii.369–370) and proves it through the aid of his wife Emilia and his other innocent â€Å"subjects†. In Act 2, Iago begins to suspect that Cassio has a hidden desire for Desdemona because he praises her and Iago finds it as a means to his advantage. Because he knows that Roderigo will do anything just to win Desdemona, he convinces him that if he kills Cassio then he will have Desdemona, and Iago will take Cassio’s place as Othello’s lieutenant. It appears that Iago has become so engrossed in his plans that his imaginations have been confused in his own mind to be reality. Having been motivated by the urgency of his desire for revenge, he boldly plans to tell Othello that Desdemona and Cassio are having an affair so that Othello will discharge Cassio and appoint him as replacement for Cassio as lieutenant (II.i.286). Iago’s schemes spare nobody who comes against his plans. He even discredits Cassio to Montano who has high regard of Cassio’s abilities and character. So when Roderigo attacks Cassio, Montano is also wounded. Iago appears gentle to Roderigo as he comforts him after the fight, the latter being unaware that he is just being used to achieve Iago’s personal and vested interests. To make matters worst, he uses his wife to let Desdemona and Cassio meet so that the meeting will appear to be a proof of Desdemona’s infidelity to Othello (II.iii.310). Act 3 shows that Iago uses and performs well as a good actor that Othello does not suspect his true intentions and feelings as he pretends shock

Business Plan - Swan Taxi Essay Example | Topics and Well Written Essays - 3000 words

Business Plan - Swan Taxi - Essay Example The team for the company will be formed in such a way that the business succeeds in the long run. The team will be built in such a way that it should remain updated with the latest developments in the markets. Swan Taxi will be owned by four partners Yanallah, Mansour, Yousef, and Khalid. The company will employ five chauffeurs, who will be responsible for driving the passenger taxis, and few staff who will be engaged in daily office works.The key skills, attributes, and behaviors are must-haves for every entrepreneur in today’s society since the chances of business failure have gone significantly higher. The business environment has become increasingly complex with intense competition, innumerable product substitutes for customers, restrictive governmental regulations and higher customer expectations due to globalization.The economy of Swansea is advanced and diverse, with principal contributions from manufacturing and services sectors. In a 2010 report by Business Register a nd Employment Survey, services sector alone employed about 85% of the total workforce. This finding is important because the concentration of workforce in any particular sector denotes the growth and viability of that sector. The idea of starting a taxi business in Swansea gained prominence with an increase in demand for taxis by the passengers. It has been noticed that about 16,000 people regularly travel out of Swansea and about 26,000 people travel inside the city for their different purposes.